How do I A/B Split Test?

  1. Use an existing trigger or create a new trigger that you wish to A/B test. This will be your original, main trigger.
  2. Select your segments that you wish to send emails to. Your segments will be defined by this original trigger.
  3. Make two copies of the original trigger you wish to A/B test.
    1. Rename the first copied trigger "Trigger A - (whatever makes it unique)".
    2. Rename the second copied trigger "Trigger B - (with an alternate descriptor)".
    3. Reminder: You do not have to select your segments in these triggers.
  4. Go to trigger copy 1 and click on Details in the top right header.
    1. Set the trigger as a variant of the original trigger by selecting the original trigger to be A/B tested and then selecting Split Test Enabled (A) in the Split Testing drop-down menu.
    2. Click on Save.
  5. Go to trigger copy 2 and click on Details in the top right header.
    1. Set the trigger as a variant of the original trigger by selecting the original trigger to be A/B tested and then selecting Split Test Enabled (B) in the Split Testing drop-down menu.
    2. Click on Save.
  6. Go back to the Campaigns screen and turn off the original trigger.
  7. Turn on both A/B triggers.
  8. You will be able to monitor performance for each trigger using the analytics for individual triggers or on the dashboard.

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