How do I A/B Split Test?
- Use an existing trigger or create a new trigger that you wish to A/B test. This will be your original, main trigger.
- Select your segments that you wish to send emails to. Your segments will be defined by this original trigger.
- Make two copies of the original trigger you wish to A/B test.
- Rename the first copied trigger "Trigger A - (whatever makes it unique)".
- Rename the second copied trigger "Trigger B - (with an alternate descriptor)".
- Reminder: You do not have to select your segments in these triggers.
- Go to trigger copy 1 and click on Details in the top right header.
- Set the trigger as a variant of the original trigger by selecting the original trigger to be A/B tested and then selecting Split Test Enabled (A) in the Split Testing drop-down menu.
- Click on Save.
- Go to trigger copy 2 and click on Details in the top right header.
- Set the trigger as a variant of the original trigger by selecting the original trigger to be A/B tested and then selecting Split Test Enabled (B) in the Split Testing drop-down menu.
- Click on Save.
- Go back to the Campaigns screen and turn off the original trigger.
- Turn on both A/B triggers.
- You will be able to monitor performance for each trigger using the analytics for individual triggers or on the dashboard.